Some say Seth sat on that bar stool telling nothing but his tall tales…so they say!
Seth's History
Seth’s Tales came about when a group of long-time friends, out watching a game, noticed a gentleman sitting at the bar in the pub they were at, the man regaled the patrons with tales of the impossible. One member of the group struck up a conversation with the man and soon discovered his name was indeed…Seth.
Two other members of the group had been long contemplating starting their own distillery due to the fact that they had vast experience between them in the industry, in particular rye whisky. And claimed to have unlocked the perfect distilling process for the spirit.
Today we take our role as custodians of the Seth’s Tales Label very seriously, and with our world-class insights and commitment to outstanding marketing and continued investment in our product we will continue to nurture some of the world’s best loved rye.